CPM计算器
根据其他两个广告指标计算活动成本、CPM（每1000次展示成本）或总展示次数。选择要解决的指标，输入其他两个值，然后获得每次展示成本、每美元展示次数以及活动时长内的每日预算/展示次数分析。
输入
用于下方的每日展示次数/预算分析。
输出
| 指标 | 值 |
|---|---|
| No data yet | |
使用此工具的更多方式
REST API
curl -X POST https://api.iotools.cloud/v1/tool/cpm-calculator \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"solveFor": "cost",
"campaignCost": "500",
"cpm": "5",
"impressions": "100000",
"campaignDays": "30"
}'替换成您账户中的密钥。工具的字段即为请求体——没有额外包装。
让 AI 代理执行
Use the IOTools `cpm-calculator` tool (CPM Calculator) on this input:
YOUR_INPUT_HERE将此粘贴给任何已连接 IOTools MCP 服务器的代理,再加上您的输入内容。
嵌入式小组件
<iframe
src="https://iotools.cloud/embed/cpm-calculator/"
width="100%" height="520" frameborder="0" scrolling="no" loading="lazy"
title="CPM计算器 — iotools.cloud"
sandbox="allow-scripts allow-forms allow-same-origin allow-downloads allow-popups allow-popups-to-escape-sandbox"
allow="clipboard-write"
style="width:100%;border:1px solid #e5e7eb;border-radius:12px;overflow:hidden"></iframe>
<script src="https://iotools.cloud/embed.js" async></script>把它放到您自己的页面上——免费,无需密钥,只需保留一个反向链接。
| 每次 API/MCP 调用费用 | 5 积分起 |
|---|---|
| 需要更多积分? | 查看定价 |
也可通过
使用指南
CPM (cost per mille, "mille" being Latin for thousand) is what you pay per 1,000 ad impressions. Any two of campaign cost, CPM, and total impressions determine the third — this calculator solves for whichever one you're missing.
How to use it
- Pick Solve For — Campaign Cost, CPM, or Impressions.
- Fill in the other two values.
- Set Campaign Length (days) if you want the daily breakdown scaled to your actual flight dates rather than a default month.
- The results update instantly: the solved value, plus cost-per-impression, impressions-per-dollar, and a daily impressions/budget split.
The formula
CPM ties the three numbers together as:
Campaign Cost = (CPM ÷ 1,000) × Impressions
CPM = (Campaign Cost ÷ Impressions) × 1,000
Impressions = (Campaign Cost ÷ CPM) × 1,000What's a "good" CPM?
It depends entirely on the platform, audience, and ad format — display banners often run $2–$10 CPM, while premium video or LinkedIn placements can run well over $30. Use this calculator to compare quotes from different vendors on equal footing rather than to judge a number in isolation.
Why does the daily breakdown matter?
A $3,000 budget at a $5 CPM buys 600,000 impressions total — but whether that's 20,000 impressions a day or 85,000 depends entirely on whether the campaign runs 30 days or 7. Set Campaign Length to your real flight dates to see the daily pace you're actually buying.
How is this different from CPC or CTR?
CPM prices impressions (views), regardless of clicks. CPC (cost per click) prices actual clicks instead — use it when you're paying for traffic, not reach. CTR (click-through rate) measures what fraction of impressions turn into clicks, independent of price.
Tracking ROI on the same campaign? Use the ROI Calculator to weigh spend against return, or the Campaign URL Builder to tag the links you're driving those impressions to.
Privacy
All calculations run in your browser. Nothing you enter is sent to a server.